With “Lost Mobile SFR, SFR customers have the ability to locate their mobile at any time lost. This service is available on the website of the operator.

This service offers customers a complete solution for SFR, the first on the market, combining ease of use and access and providing a payment system to act without commitment.

“Lost Mobile SFR is accessible to all SFR customers, whatever their mobile or fixed, and allows the customer to make sure it has not simply lost his mobile phone before you take steps to block Sim card.

To access the service “Mobile SFR Lost”, simply connect to the site www.sfr.fr under “My Account” to authenticate and start the location of his mobile. The position of the mobile is so inquired about a card with the date, time and location.

This service solution, approved by the CNIL (Commission Nationale de l'Informatique et des Libertés), Cell ID technology used to locate safe cell is located in the SIM card of the mobile.

This service is charged to the Act (2 €) and is charged directly on your mobile.

If for various reasons, the location fails, the client is not charged and is asked to block his line after declaring the loss of his mobile.

An innovative service is the first time an operator offers the plain and simple. Others will certainly follow!

Business – The m-commerce is booming, but is growing gradually, which is a long-term. In Europe, only 2% of consumers made a purchase via a mobile according to Forrester. The firm is optimistic and expects smartphones to support the growth of this market.

The m-commerce market is still worth in Europe, according to Forrester. For analyst Thomas Husson, purchase from a mobile is still in its infancy. The most common transactions involve digital content.

For their acts of purchase, consumers are so far still very little use of their mobile phone. According to the Forrester study conducted among 140,000 Europeans, only 2% have made purchases on mobile.

Italy and Sweden ahead with 8 and 10% of consumers interested

A small proportion is notably due to the lack of enthusiasm of consumers in this mode of purchase. Indeed, they are only 5% expressing an interest m-commerce. Forrester finds by abest test of disparities between states.

In Italy and Sweden (and to a lesser extent the United Kingdom) that palatability is highest with 3% of individuals who made a purchase on mobile. The interest is also higher (respectively 8 and 10%).

In France, however, m-commerce is just emerging. Only 1% of French people interviewed has made shopping from a mobile phone. But whatever the country, the mobile business is concerned especially operations related to a purchase (rather than direct purchases).

They are so 16% have used their mobile to search for such products, check the status of an order, compare prices or locate a store nearby with the intention of purchasing a specific property.

Vendors are beginning slowly to integrate the mobile sales

Despite this, Forrester is optimistic. The m-commerce is just starting to. It could however benefit directly from sales of smartphones. It was on these types of terminals that are the most common purchasess

In the second quarter of 2010, 28% of European iPhone owners have searched for products on their phone. 13% of them reported having made at least one monthly purchase.

This feature of smartphone users would encourage brands and distributors to develop the sales channel Forrester – by optimizing their sites for mobile or launching mobile applications.

For 2010, eBay believes that mobile transactions will account for between 1.5 and 2 billion dollars. But the U.S. giant is still exceptional office. For the majority of players m-commerce revenues are restricted. Only a handful of stores each month revenue figures in millions of dollars.

According to Forrester, the market for m-commerce should be seen in the long term. To grow, it will particularly need the development of NFC and the standardization of mobile barcode judge's office.

Strategy – Launched just last three months, the two terminals KIN its stowed in the closet, and launches in Europe were canceled. Microsoft is now focusing all on Windows 7 Phone expected before the end of the year.

We suspected it a little, but the offensive KIN Microsoft in smatphones is a failure. Less than three months after the launch of the first two terminals of the range in the U.S., the publisher announced it stops everything and that exits in Europe with Vodafone are simply overridden.

The software giant said that the team working on KIN join that devoted the next operating system Windows 7 Phone which will allow Microsoft to regain control of the smartphone market, where it is slowing now behind Google's Android …

Both terminals KIN, very oriented social networks are made by Sharp but sold under the name Microsoft. A first. They have an interface (Loop), which centralizes the latest accounts, Facebook, MySpace, Twitter (a bit like MotoblurMotorola) and Windows Live.

Accumulation of defects

It also offers a music service and cloud storage mode. It is therefore understandable that these terminals are aimed primarily at young people with the promise of a smartphone 100% Social ..

Still, these devices combine a number of defects: some innovative features and a hybrid version of Windows Mobile while the publisher has in his files a fresh Windows 7 Phone and much more powerful. A contradictory strategy that has weighed heavy.

In addition, the positioning adopted by Microsoft is already very crowded, especially in the U.S. where 'messaging phones' abound and where Motorola already successfully surfing the wave of unified social networks.

Moreover, for some, these were only a launch KIN niche until Windows 7 Phone. But despite this positioning very targeted, the sauce did not, the sales were not followed.

Asked at the launch by ZDNet.fr Stéphane Dubreuil, Director Telecommunications and Media for the firm SIA Council estabit already very skeptical