Technology – The VoIP service offers businesses and advertisers pay to put forward sites and search engines with a business telephone number, which users can make free calls through Skype.

The simplicity for the user, the power of targeted advertising for advertisers. So can we call Click and present advertising, new advertising tool unveiled by Skype.

When users seek a search engine or visit a website offering selections of products or services, it will show some results in front of a blue button to make free calls using Skype. The system automatically launches the software using a plug-in installed in your browser.

This is actually the advertiser in question who pays calls in advance according to a volume that has defined. Only calls with a commercial purpose will be charged. If a customer calls for an example problem of SAV, the advertiser will not pay the coup call.

Not available on mobile

Skype has set up this service in partnership with Marchex, an appeals specialist who will manage sponsored the technical, sales and provision of analytical data to advertisers. Each call is associated with an identification number so that the client can know that from his campaign Skype.

Marchex also provide information on the duration of the call and its location. No Skype ID or another personal data will be divulged.

The service is available in Western Europe, the United States and Canada it is only accessible from the Windows version of Skype. This explains his desire to exploit the largest installed base, strong 560 million users. (Eureka Press)

Strategy – After business and mobile giant will bring VoIP service in a wide range of devices through an SDK kit called Skype.

Multiple sources of income: that is the objective of Skype for several years, especially since the firm is once again independent. If a VoIP service brings together hundreds of millions of users, the share of free usage remains predominant.

The implemented strategy is simple: the decline in technology sectors where it can be monetized. The first sector addressed: the company with the establishment of a division dedicated Skype for Business.

After the SMEs, the group turned to large accounts with different products such as SIP and Skype for a centralized administration tool for IT managers. This tool, Skype Manager is also evolving.

Skype's watches, TVs, cars …

“The portal provides new functions based on feedback from our customers,” explains ZDNet.fr David Gurle, president of Skype for Business. “Besides the creation of accounts for employees, adding funds and functions is now associated with loans to groups of users have permissions to go on different accounts, managing the features according to users' accounts, including video and sending files.

Skype refuses to give detailed figures on the adoption of this offer but mentions “a very strong demand particularly for multi-site, supported by the consequences of the crisis growing directions to reduce their travel costs,” said David Gurle.

Officially, 35% of members use Skype's professional service.

Second area where Skype is trying to develop: applications and third party equipment. Bricks are well integrated Skype for over a year in business applications like Salesforce and LotusLive IBM.

Today, Skype aims to go further with Skype kit that allows easy integration of Skype into applications but especially in equipment connected. Skype is pre Kitfeel the form of an SDK for the manufacturing partners.

It includes APIs (programming interfaces) that allow for example to run Skype in the background “on TVs, notebooks and other devices connected.” The firm also evokes the world of cars, watches …

All functions of Skype will be supported: audio and video conversations, and instant messaging.

In beta, Skypekit is available by invitation only. To use the kit, it will pay a registration fee of $ 20.

“This is a strategic development for us which led to a concerted action with our partners (BMW and LG were the first). The goal is to offer a range of compatible equipment and certified 'plugged Into Skype,” the responsible.

Finally, the last strategic sector for Skype, mobility. After being blacklisted by most mobile operators around the world, the use of Skype is beginning to be allowed on the 3G networks of some operators such as AT & T in the U.S. or Orange (Pay optionante) and SFR in France.

“It'sa good start but if the operators are aware that Skype is complementary to their offers, they will have to show more openness,” reminiscent Assen David Gurle numerous discussions with various operators.

Meanwhile, Skype offers a kit for companies that want to deploy VoIP tool for fleets of mobile features include functions to manage communications while roaming cost.

3G Skype announces the launch of the new version of its iPhone application that allows users to make and receive Skype calls to Skype and make calls to mobile phones and fixed worldwide since their 3G connection.
Now available for download on the App Store from Apple, this update allows iPhone users to place VoIP calls from the 3G network! Skype calls to Skype on 3G networks will be free for a trial period which will expire at the end of 2010. Skype calls to Skype on WiFi networks will remain free.

The Skype application for iPhone also offers the following new features:
• A sound close to CD quality for Skype calls to Skype integrating technology wideband audio on iPhone 3G or iPod touch second generation or later.
• Improving the quality indicator signal, which allows users to choose the best time to call.
• A reduction in startup time.
• Quick access to the keypad from the home screen.

This new version is compatible with the iPhone, iPhone 3G, iPhone 3G, iPod touch and the iPad. Skype requires the iPhone operating system OS 3.0 or higher. The call feature is available on the iPhone, iPhone 3G, iPhone 3G and second-generation iPod or later.