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Practical AI That Works Inside Your B2B Operations

OroCommerce AI is built around a simple principle: less Sci-Fi, more ROI. That means practical capabilities that work in production today. Secure, powered by your proprietary data, and delivering measurable improvements where B2B commerce actually happens.
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Practical AI to Make B2B Commerce Run Smoother
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AI Adoption in B2B Commerce Is Already Underway

AI Adoption in B2B Commerce Is Already Underway

Across manufacturing and distribution, AI is moving from experiment to everyday tool. Two‑thirds of companies now use it in at least one part of their business, and in commerce it’s proving most valuable where speed, accuracy, and customer expectations meet.

OroCommerce is among the first B2B eCommerce platforms to turn those AI gains into something you can use right now. We bake AI directly into the workflows your teams already use, with guardrails, explainability, and unified data underneath.

The Benefits of B2B eCommerce AI You Can Use Today

Practical AI that’s already working. Built into your workflows, powered by your data, and delivering results you can measure this quarter.

  1. Digital Adoption Without Resistance

    Many buyers still prefer sending orders or calling their rep instead of navigating a portal. AI makes that familiar habit part of the digital process. Through a simple chat, customers can check the availability of past orders, see substitutes when items are out of stock, and even place a new order on the spot.

    Customers don’t have to learn a new system, yet the transaction still flows through eCommerce, only faster, cleaner, and ready for your team to fulfill.

    See how it works

  2. Fewer Routine Tasks for Teams

    Order entry, product updates, and customer inquiries can bury sales and support staff in low-value work. AI lifts that load. A purchase order dropped in as a PDF becomes a draft order in the system. Staff can also pull up customer-specific terms, check past activity, or build a quote simply by asking in back-office chat.

    Teams aren’t stuck fixing typos or chasing down the same requests. They can spend their time on accounts and problems where their input makes a real difference.

    See how it works

  3. B2B Product Discovery That Feels Natural

    Large catalogs often make it hard for buyers to find what they need. AI changes that by interpreting intent, not just keywords, and recommending products based on actual buying behavior. Instead of scrolling through irrelevant results, customers reach the right items quickly and see suggestions that match how they already purchase.

    Buyers can also ask directly in AI-powered chat about the products they’re looking for or even request a quick comparison of similar items, and get the clarity they need to decide faster.

    See how it works

  4. Faster Decisions with Instant Insights

    Reporting systems hold plenty of data, but turning it into something useful often means learning how to configure complex reports and connect the right fields. AI removes that barrier. Instead of configuring a report, managers can simply ask a question in plain language about sales trends, customer activity, or inventory performance and see the answer immediately as a chart, KPI, or table. The focus shifts from figuring out how to get the data to acting on it.

The Benefits of B2B eCommerce AI You Can Use Today

OroCommerce AI Features That Power
B2B Commerce

Practical, proven AI that’s delivering for enterprise B2B today. Some features are live in customer portals right now. Others are on the near-term roadmap. All designed to work with your proprietary data and respect your business logic.

OroIQ

OroIQ

Navigating menus, configuring reports, jumping between screens – OroIQ replaces all of it with a single plain-language interface built into OroCommerce. Ask a question, request an action, get the answer in seconds. Every response runs inside your existing permissions and guardrails.
OroIQ AI page
AI SmartOrder

OroCommerce AI SmartOrder

B2B sellers still get POs in email or PDF form. SmartOrder extracts the data, validates it, and creates a draft order directly in OroCommerce. For one of our clients, this automation cut order processing time from 30 minutes down to just two.
OroCommerce AI SmartOrder
AI SmartAgent

OroCommerce AI SmartAgent

Buyers expect quick answers, but sales reps can’t be everywhere at once. AI SmartAgent gives customers a self-serve assistant that can check stock, confirm pricing, or place a reorder in plain language without tying up sales reps.
OroCommerce AI SmartAgent
AI Semantic Search

AI Semantic Search

Large catalogs overwhelm buyers if the search doesn’t work well. Semantic Search interprets intent, catches typos, and understands variations, so customers reach the right product on the first try, reducing abandoned searches.
OroCommerce AI SmartAgent2
AI Content Generation

AI Content Generation

Catalogs change constantly, and product data is rarely complete. AI helps fill the gaps by generating accurate descriptions and attributes at scale, so buyers always see clear, consistent information. It also drafts text for landing pages and emails, giving sales and marketing teams a faster way to keep content fresh.
AI Content Generation
AI Product Recommendations

AI Product Recommendations

Cross-selling works best when it reflects real buying patterns. Powered by your sales data and Vertex AI, Recommendations boosts basket size by highlighting products proven to sell together.
AI-Product-Recommendations

Frequently Asked Questions

Do I pay extra for AI features?

AI features like SmartOrder, AI-powered search, and content generation are included in the OroCommerce license at no additional cost.

OroIQ is currently in customer beta. For early beta participants, AI token costs are included in the OroCommerce license at no additional charge.

If you choose to enable Product Recommendations, Google Vertex AI applies its own usage fee. Costs depend on volume (number of predictions, site sessions with recommendations) and for training/tuning time.

The OroCommerce extension itself is free, and administrators control the cadence of training.

Is my data secure when using AI?

Yes. Your proprietary data stays yours. OroCommerce AI runs on data inside your instance and never sends it to third-party AI models unless you explicitly enable an external feature like Vertex AI for product recommendations.

Even then, only the data needed for training is shared, and OroCommerce enforces role-based access, ensuring every customer, sales rep, or manager only sees information they’re authorized to view.

Do I have to enable every AI feature?

No. Each capability can be turned on or off depending on your business needs. You can start small, for example, with AI SmartOrder, and add more over time.

How soon will upcoming features be available?

Tools already on the roadmap for Q2-Q4 2026:

  • SmartSales Co-Pilot – Pipeline intelligence tool
  • SmartTrends – Business pattern monitoring
  • SmartBlock – Activity summary generator
  • SmartCards – Custom dashboard widgets

All are designed to extend the same practical approach we’ve taken with AI SmartOrder, AI SmartAgent, and Semantic Search.

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