The AI-Enabled Marketplace Solution Built for B2B Complexity
The Case for Private Marketplaces
See how a private marketplace protects your brand, deepens customer loyalty, and unlocks new revenue, plus practical tips to get started.
Why B2B Companies Are Building Private Marketplaces
Catch expert insights from our panel on private B2B marketplaces: what sets them apart, why more companies are making the shift, and practical advice for building your own.
OroCommerce Marketplace Brings Diverse Marketplaces to Life
Manufacturing
Take your products and services wherever your customers do business. Build strong relationships with partners and suppliers, from streamlined onboarding and selling to actionable insights across your value chain.
- Support diverse suppliers and products, even in specialized verticals or geographies
- Target unique markets without adding friction or complexity
- Sell B2C, B2B, or B2G, without overlap or channel conflict
- Offer tailored value-added services
Distribution
Bring potential wholesalers and buyers together in one place. Accommodate diverse warehouse operators, third-party sellers, and service providers on their own terms. Provide buyers with a single purchase destination where they can compare prices, products, and services.
- Corporate account management designed for B2B sellers
- Vendor onboarding and performance monitoring built-in
- Product validation and quality assurance, natively supported
- Full or partial dropshipping scenarios
Procurement
Empower procurement teams with fast search, easy navigation, and instant access to millions of SKUs. Buyers get complete visibility and confidence that orders are handled smoothly from start to finish.
- Supports government, commercial, and internal procurement
- Handles complex inventory management and multi-supplier catalogs
- Ready for local, federal, and international agencies
- Manage unique approval, pricing, fee, and bid structures
Franchising
Mirror every franchise relationship by account, business unit, or location. Automate manual tasks, streamline purchasing, and keep every partner connected and productive.
- Digitize every franchise location with modern eCommerce
- Manage multiple sales channels from a single platform
- Deliver an omnichannel experience across the franchise
- Simplify procurement for franchisees at scale
Proven Marketplace Results in Action
B2B Marketplace
PartsBase connects thousands of aviation suppliers and buyers worldwide. With OroCommerce’s Marketplace, they replaced manual product uploads and slow approvals with self-serve onboarding, automated catalog management, and real-time order tracking. Now, sellers manage listings directly, buyers order instantly, and the entire marketplace operates efficiently at scale.
Franchise
When one of the world’s leading design trade shows needed a platform to connect brands, retailers, and buyers year-round, they built it on OroCommerce. Today, Maison&Objet powers a multi-brand B2B marketplace and offers white-label storefronts to
exhibitors, making it easy for every partner to reach
new customers on their terms.
Elevate Experience for Operators,
Sellers, and Buyers
- Marketplace Operators:
Powerful marketplace management to scale operations, expand reach, and unlock new revenue opportunities.
- B2B Vendors:
Give your vendors the tools to sell faster, operate smarter, and grow within your marketplace.
- Buyers:
Give your buyers the control, confidence, and tools to simplify procurement and build trusted partnerships.
Powerful marketplace management to scale operations, expand reach, and unlock new revenue opportunities.
- Online marketplace management software made for any corporate structure, seller network, or market.
- Gain full visibility of your inventory, including what is available, and how much you’ve sold.
- Build a marketplace for the future. Add additional sellers and an unlimited number of SKUs.
- Unite an ecosystem around your brand with self-service portals for buyers and sellers.
- Grow your reach, whether nationally or internationally, into new markets and selling channels.
- Develop new revenue streams with memberships, promotions, or value-added services.
- Gain visibility of sales activity with reports. Keep track of product profitability and make better forecasts.
Give your vendors the tools to sell faster, operate smarter, and grow within your marketplace.
- Onboard vendors easily with a ready-made online presence and start selling in hours, not weeks.
- Give vendors tools to manage their accounts, employees, inventory, product information, and more.
- Launch branded storefronts that preserve vendor brand identity and improve the customer experience.
- Put vendors in front of their audience and help them expand to new locations and markets.
- Streamline inventory management and the vendor fulfillment with multi-warehouse support.
- Automate requests for quotes, order management, pricing, promotions, and shipping calculations.
- Improve the buyer-seller relationship with built-in request-for-quote capabilities and a native CRM.
Give your buyers the control, confidence, and tools to simplify procurement and build trusted partnerships.
- Enable procurement specialists to research and manage suppliers vetted by their industry peers.
- Offer personalized product, configuration, and purchasing based on segment, account, or individual.
- Provide buyers with corporate accounts and access permissions to browse, place orders, and self-serve.
- Build buyer trust with extra verification and protection against dishonest vendors in your marketplace management platform.
- Streamline the procurement process with price negotiation, shopping lists, CSV-upload ordering, and re-ordering.
- Deliver the right checkout experience for every customer. Offer unique payment terms, billing, and invoicing.
Why B2B Marketplaces Run Better
on OroCommerce
Integrated Solution with Predictable Costs
B2B-First Architecture
Workflows for Real Business Scenarios
Built to Scale with You
Configure Instead of Custom-Build
Interoperability and Future Readiness
Build a Marketplace That Fits Your Business
Forget about limitations and workarounds. OroCommerce Marketplace Module gives you
a flexible, robust foundation for any B2B marketplace scenario.
Product marketplace
Support detailed B2B catalogs, complex pricing structures, and unique buyer requirements, no matter how many suppliers or SKUs. Buyers can compare products, negotiate pricing, and place combined orders from several vendors in a single experience.
Service marketplace
Connect business buyers with specialized service providers in one digital hub. Manage detailed offerings, availability, and contracts, while giving buyers the ability to request quotes, schedule services, and track fulfillment with complete transparency.
Bookings marketplace
Handle appointments, reservations, or equipment bookings with built-in availability management and calendar tools. Simplify scheduling, approvals, and usage tracking – ideal for organizations coordinating services or resources across multiple teams or partners.
Our Global Partner Network
Gets You to Market Fast
OroCommerce’s global partner network delivers specialized marketplace expertise at every stage. From planning to launch and ongoing support, you’ll work with teams who understand B2B complexity and know how to deliver results.
View All OroCommerce Partners
How Building a Marketplace with OroCommerce Works
Built for B2B from the ground up
1. Define Your Goals
2. Select Your Partner
3. Launch and Integrate
4. Ongoing Support and Improvement
