Oro Inc., the company behind OroCommerce, was founded by the original creators of Magento with a clear mission: to give B2B companies a commerce platform built for the way they do business.
Over the years, OroCommerce has evolved beyond eCommerce into a Unified B2B Sales Enablement Platform, providing industry-leading tools for both buyers and customer-facing teams. It unifies eCommerce, CRM, marketplace management, CMS, AI, invoicing, and payments in one system. This gives organizations a single view of customers, transactions, and workflows, connecting every step of the quote-to-cash process.
Recognized by Gartner, Forrester, and IDC for its innovation and B2B depth, OroCommerce powers hundreds of midmarket and enterprise organizations worldwide. Customers span industries from chemicals and construction to food, HVAC, and industrial components – companies that depend on flexibility, reliability, and long-term scalability to power global commerce.
OroCommerce was founded by Yoav Kutner, Jary Carter, and Dima Soroka, who were among the first to argue that B2B needed its own commerce platform. They built what has grown into one of the most feature-rich B2B solutions for manufacturers, distributors, and wholesalers.
Co-Founder and CEO
Co-Founder and CTO
Co-Founder and CRO
