OroCommerce Features
The Foundation for ModernB2B eCommerce
B2B-first by design
The most complete out-of-the-box feature set for manufacturers, distributors, and wholesalers.
Unlimited structure and reach
Support multi-org, multi-site, and B2B2X models without limits on users, portals, or regional rollouts.
Flexible and integration-ready
Open architecture and a visual workflow builder adapt to any sales process or system environment.
Unified selling platform
Combines eCommerce, CRM, PIM, DAM, invoicing, and payments in one system for operational control and lower IT overhead.
Practical AI that works today
Built into workflows, powered by your data, and designed to assist teams without replacing judgment or creating security risks.
Run Multi-Org and Multi-Entity
eCommerce with Ease
Corporate account hierarchy
Manage parent-child accounts and delegated purchasing.
Granular access control
Configure roles and permissions for every user.
Multi-org and multi-site management
Control global sites, catalogs, and warehouses centrally.
Multi-vendor and franchise support
Enable marketplaces with seller tools and approvals.
Advanced tax management
Use built-in or external tax engines like Avalara.
Enable Smarter Buying andSelf-Service
Multiple addresses and shopping lists
Manage complex corporate buyer setups
AI SmartOrder
Convert POs from PDFs and emails into draft orders
Multiple catalogs and price lists
Serve tailored products and pricing per account
AI Smart Agent
Check stock, pricing, and order status via chat
RFQs, quick order, and reorders
Support every B2B buying scenario
Customer dashboards
View quotes, orders, and purchase history in one place
Invoicing portal and OroPay
Manage and pay invoices using OroPay or your preferred gateway.
Equip Sales and Support Teamsfor Performance
Built-in CRM
Manage accounts, leads, and opportunities in one place.
Tasks and activities
Log calls, emails, and meetings directly in the system.
Support cases and returns
Handle service requests and warranty workflows.
Price debugging
Review pricing logic and customer-specific discounts.
Field Sales App
Access customers and products on mobile, even offline.
Sales dashboards
Track performance, quotas, and order volume.
Invoice reconciliation
Match payments and invoices automatically.
Impersonation tools
Support customers by browsing or ordering on their behalf.
Enable Data-Driven Marketing
and Merchandising
Customer segmentation
Group buyers by contract terms, region, or order history.
Content and layout personalization
Adjust banners, catalogs, and pricing per customer group.
Inventory visibility controls
Display stock by status or warehouse.
Custom reports and dashboards
Track engagement, sales, and marketing KPIs.
SEO controls
SEO-friendly back office and Core Web Vitals-optimized storefront.
Email engine
Send transactional and marketing emails directly from the system.
ESP integrations
Sync audiences with Mailchimp, Dotdigital, or HubSpot.
Promotions and discounts
Configure audience-specific deals and coupons.
AI-powered search and merchandising
Rank and recommend products based on buyer intent.
Streamline IT and Operationsfor Growth
Customizable workflows
Configure sales, approval, and fulfillment flows to match any business logic.
AI for B2B operations
Automate repetitive tasks with guardrails and business logic enforced.
Unified platform
eCommerce, CMS, CRM, PIM/DAM, invoicing, and payments in one system.
API-first architecture
Headless-ready and built for deep system integrations.
ERP integrations
Connect NetSuite, JD Edwards, SAP, Dynamics, Infor, and more.
Deploy anywhere
Cloud, on-premises, or hybrid with OroCloud or your preferred provider.
Open-source and modular
Customize freely while staying upgrade-safe.
