The B2B eCommerce Solution Built for Electrical Distribution
Power Your Distribution Business Online with Electrical eCommerce
Less than half of electrical distributors are using eCommerce today, and most who are, see under 10% of revenue come through digital channels. That’s a lot of untapped potential left on the table.
For electrical distributors ready to do more than just keep the lights on, the right eCommerce platform changes the game. OroCommerce was built for the realities of this industry: complex catalogs, contract pricing, multi-warehouse inventory, and the need to serve both relationship-driven and self-serve buyers. As NAED members, we understand exactly where the gaps are and how to close them.
What Modern B2B eCommerce Delivers for Electrical Distributors
Operational Efficiency That Moves Business Forward
Request a demo- Streamline Workflows: Custom workflow automation routes quotes, orders, and approvals exactly where they need to go, keeping even large teams on track.
- Simplify Order Management: Support for EDI, eProcurement, and traditional purchase orders means no more re-keying data between systems because everything syncs in one platform.
- Accelerate PO processing: Our AI SmartOrder transforms purchase orders into draft orders automatically, so your team spends less time on data entry and more time moving orders forward.
- Streamline Fulfillment: Real-time inventory across multiple warehouses shows customers exactly what’s available and where. Integrated shipping, tax, and ERP connections ensure the data is always right – on your website and in your back office.
- Equip Field Teams with Mobile Sales Tools: Give your sales reps the tools to check inventory, access customer accounts, and place orders from the job site, warehouse, or on the go.
Customer Experience That Builds Loyalty
Request a demo- Accelerate Product Discovery: Advanced search, custom filters, and rich product data help buyers quickly zero in on the right product or part, even in huge, technical catalogs.
- Deliver Complete Product Information & Kits: Offer detailed specs, supporting documents, images, and product kits, so buyers have everything they need to make confident purchasing decisions.
- Enable 24/7 Self-Service Convenience: Buyers can create shopping lists, reorder with QR/barcode scanning, or upload BOMs anytime, no need to call or email for every transaction.
- Provide Instant Answers, Even for Complex Requests: Built-in Conversations tool and OroCommerce’s AI SmartAgent guide buyers through technical questions, product options, and substitutions, with a smooth handoff to your team for the tough cases. All activity is tracked, so customers and staff never lose the thread.
Control, Flexibility, and Growth
Request a demo- Personalize Account Management and Customer Roles: Serve large organizations, branches, or buying groups with tailored catalogs, custom pricing, and permissions for every user, all managed from a single platform.
- Configurable Pricing and Quotes: Manage complex contract pricing, volume discounts, and CPQ scenarios in one place.
- Expand Your Reach: Drive more sales with built-in marketing tools such as targeted promotions, personalized offers, and segmentation that let you reach the right buyer at the right time.
- Multi-Cart and Project Management: Buyers can manage multiple projects, quotes, and recurring orders without confusion – perfect for contractors handling several jobs at once.
- Gain Clarity from Your Data: Get clear insights into sales trends, inventory performance, and customer buying behavior so you can spot new growth opportunities and make decisions with confidence.
How EECO Grows with OroCommerce
Electrical Equipment Company (EECO) rebuilt its digital experience with OroCommerce to match what industrial buyers expect: up-to-date pricing, product availability, and access to detailed specs online, with no need to call or wait for a quote. Whether a customer orders through punchout or the web portal, every detail syncs automatically with EECO’s back office.
Since launching, EECO’s online sales have grown 5x. Larger clients order directly from their procurement systems, smaller customers use the online store, and orders now move straight from customer to warehouse – accurate, fast, and easy to track at every step.
Why Electrical Distributors Choose OroCommerce
Get Your Online Channel Up and Running Fast
OroCommerce gets your digital channel up and running on a realistic timeline. You get a modern B2B storefront with all the functions that electrical distributors expect, so you can start selling and serving customers online quickly.
Built for Distribution from the Ground Up
OroCommerce handles detailed product catalogs, contract pricing, multi-warehouse inventory, and complex ordering flows, so online sales fit the way electrical distributors work.
Easy to Integrate with Your Critical Systems
Connect OroCommerce to your ERP, inventory, EDI, and procurement tools. Keep your online catalog accurate with automated data syncs from industry feeds like IDEA.
Flexibility for How You Do Business
Support multiple storefronts, dealer portals, or business units from a single platform. Choose between cloud SaaS, on-premise, or headless deployment – whatever matches your IT requirements and future plans.
Transparent Price, Every Feature
Innovation That Keeps You Ahead
Test, adopt, and roll out new capabilities like AI-powered ordering, AI chatbots for support, smarter personalization, and integrated B2B payments with OroPay, at your own pace, keeping your digital channel competitive.
Explore Our Resources for Electrical eCommerce
How B2B eCommerce Maximizes Revenue
Download this paper to find out how B2B eCommerce drives AOV and repeat business, with real-world examples to show what’s working.
Ultimate Guide to eCommerce Replatforming
This guide covers every step of B2B eCommerce replatforming, from knowing when to switch to making your migration and post-launch successful.
B2B eCommerce Platform Comparison
See how OroCommerce stacks up against Adobe Commerce, Salesforce, and other top platforms. Review the details in our comparison table.