B2B eCommerce Video Podcast Series
B2B Commerce
UnCut
What You’ll Get from B2B Commerce Uncut
Guests who live in B2B every day: manufacturers, distributors, and the partners helping them modernize how they sell and serve customers.
Clear conversations about the decisions behind the scenes: platform choices, process changes, and what it takes to get adoption.
Lessons you can borrow: what surprised them, what slowed them down, and what they’d change if they started again.
A grounded view of where B2B commerce is headed, from people dealing with it in the real world.
Podcast Library
22.04.2026
Why Data Culture Matters More Than Platforms: Sam Russo on Automotive Aftermarket
Sam Russo, Director of Demand Gen & Strategic Alliances at Pivotree, joins Aaron Sheehan to talk about the messy, human side of automotive data. Sam shares her unconventional path into data, explains why ACES and PIES aren't magic bullets, and breaks down what happens when companies throw expensive tech at dirty data.
02.04.2026
The Data Behind the Deal: B2B Distribution Through an FP&A Lens with Ryan Cosby
Ryan Cosby, FP&A Manager at Salon Service Group, joins Aaron Sheehan for a ground-level look at B2B beauty distribution. Ryan shares how SSG manages cost-to-serve across multiple channels, wrestles with pricing complexity and margin leakage, and navigates the messy realities of month-end close. He also breaks down what vendors need to bring to the table to earn a yes from finance.
12.02.2026
AI Hype Detox for Manufacturers and Distributors with Heather Hershey
Aaron Sheehan sits down with commerce analyst Heather Hershey for a reality check on AI in B2B manufacturing and distribution. They unpack what AI actually means, where LLMs and RAG help (and where they create risk) and why “agentic” is often just a workflow in a nicer outfit.
01.09.2025
The Transformation Mindset and the Power of WIFM with Kyle Gustafson
This week, we met Kyle Gustafson, civil engineer by training, digital commerce expert by career. From scaling office supply giants to building businesses at Amazon, Kyle reflects on what digital transformation really takes and why WIFM – “What’s in it for me?” – is the key to adoption and growth.
06.08.2025
People, Process, Progress: Inside ADI’s Continuous Transformation with Allie Copeland
Allie Copeland, Chief Transformation Officer at ADI Global, breaks down what transformation looks like in wholesale distribution. From merging companies and overhauling tech to building a customer-first culture, Allie shares how ADI keeps progress moving, even when change never ends
09.07.2025
Not Just Sales: The True Value of eCommerce for B2B Brands with Jason Greenwood
This episode tackles the real reasons manufacturers and distributors stay stuck: old systems, patchwork processes, and business habits that don’t change overnight. Jason Greenwood digs into what goes wrong in B2B projects, how leaders can spot roadblocks early, and why honest internal conversations matter more than buying the latest software.
25.06.2025
Growth Tactics for B2B eCommerce Teams: What Most Get Wrong About Email
Kyler Nixon, Co-Founder of Forward Studios, joins the show to unpack what most distributors and B2B eCommerce teams get wrong about email marketing and how to turn it into a growth channel. Kyler breaks down how to capture more revenue, why most companies leave money on the table, and what practical steps move the needle in B2B email.
11.06.2025
Inside Schneider Electric’s Digital Transformation: AI, Marketplaces, and the Modern Customer
In this episode, we sit down with Steven Javor, Head of Digital Customer Experience at Schneider Electric, for an inside look at how a global leader navigates the realities of digital transformation, AI, and the fast-changing world of B2B distribution.
28.05.2025
Beyond Portals: Building B2B Brands with eCommerce
In this special episode, we bring you a live session from B2B Online Chicago 2025, featuring Ciranda, a leading food ingredient distributor. They discuss why B2B eCommerce is about more than just portals – and how building a unified, customer-centric digital experience can transform both sales and brand value.
06.05.2025
A Long-Term Bet on B2B eCommerce with the Founders of OroCommerce
In this special episode, the original founders of OroCommerce — Yoav Kutner, Dima Soroka, and Jary Carter — join the B2B Uncut podcast for a behind-the-scenes conversation about what it took to build a B2B eCommerce platform before the market was ready.
13.04.2025
How Importers Can Stay Ahead of Tariff Disruptions
Jack Moberger, Head of Sales at DocUnlock, returns for a timely conversation on the evolving tariff landscape and what importers, brokers, and logistics pros need to do to stay ahead.
27.03.2025
How Taylor Swift Helped Optimize Inventory with Chantal Schweizer of Pivotree
In this episode, we’re joined by Chantal Schweizer, Head of Strategic Data Services at Pivotree. Chantal shares why spreadsheets still dominate business operations and how taxonomy and knowledge graphs drive smarter decisions.
14.03.2025
Dock to the Future: AI, Freight and Customs with Jack Moberger of DocUnlock
Jack Moberger, Head of Sales at Dock Unlock, breaks down how B2B search, sales, and eCommerce can work together instead of competing. He also explores automation in compliance, the impact of tariffs, and lessons B2Bs can take from software sales.
03.03.2025
Real-World Tactics for Winning in B2B eCommerce with Samantha Schwartz, Digital Experience Expert
Tune in to hear Samantha Schwartz share her real-world experience leading B2B eCommerce at four companies, what success looks like beyond revenue, and the challenges that come with digital transformation – and more.
14.02.2025
Why Product Data is a Distributor’s Biggest Problem with Jason Hein of B2B eCommerce Association
In this episode, we’re joined by Jason Hein, Global Director, Product Content and Search at B2B eCommerce Association, to discuss the challenges of product data, merchandising and marketplace strategy in B2B eCommerce.
30.01.2025
Körber Enthusiasm: How Order Management Can Make You Money
In this episode, we dive into the role of OMS in B2B, exploring how it handles complex orders, ensures SLA compliance, optimizes inventory, and transforms decision-making for better customer outcomes.
08.01.2025
Bridging the Gap Between Sales Reps and eCommerce with Jay Schneider of B2B Squared
B2B eCommerce strategist Jay Schneider shares insights on aligning sales, digital tools, and customer data for better outcomes.
04.12.2024
Why B2B eCommerce Is More Than Just Cost Cutting with Mark Rubin of Kasama
Mark Rubin, President of Kasama, joins Sawyer Frank to discuss the complexities of B2B eCommerce. They cover the importance of platform selection, the unique strengths of OroCommerce, and how agencies like Kasama tackle challenges like integrations, user experience, and scaling strategies.
20.11.2024
Connecting the Dots in Digital Transformation with Jim Herbert of Patchworks
In this episode, Jim Herbert, CEO of Patchworks, explores the evolution of IPaaS, the value of no-code and low-code tools, and the need to simplify tech stacks in eCommerce.
29.10.2024
Talking AI & B2B eCommerce (and Everything In Between) with Isaiah Bollinger of Trellis
B2B eCommerce expert Isaiah Bollinger joins the OroCommerce B2B UnCut podcast to discuss why distributors struggle to quantify eCommerce value, how to incentivize sales teams for online success, and where AI can realistically make a difference.
25.09.2024
Automating B2B From Req to Check with Kevin Kazenmayer of TradeCentric
This episode demystifies eProcurement with Kevin Kazenmayer of TradeCentric, exploring its evolution, impact on B2B growth, and future trends.
11.09.2024
Maximizing ROI in B2B eCommerce with Brian Beck of Master B2B eCommerce
In this podcast, Brian Beck, Co-Founder of Master B2B eCommerce, discusses key B2B eCommerce trends, including data management, omnichannel strategies, and the impact of Amazon Business, offering insights for manufacturers and distributors looking to thrive in the digital age.
28.08.2024
Why Automation Is NOT the Goal with Stephen T. Hopper of Inviscid Consulting
This podcast episode explores the often-overlooked power of supply chain execution. Discover why automation isn't always the answer and how small, employee-driven changes can make a big impact on your bottom line.
16.08.2024
Optimizing Healthcare Spend with Luká Yancopoulos of Grapevine Technologies
Join B2B Uncut as we speak with Luka Yancopoulos, CEO of Grapevine Technologies, about disrupting the medical supply chain and empowering clinics with transparency and choice.
31.07.2024
From Ports to Products: Supply Chain Lessons with Jennifer Polce of izba
This podcast explores the challenges and successes of digital transformation in B2B commerce, featuring insights from supply chain expert Jennifer Polce on optimizing DTC and wholesale operations.
10.07.2024
Just Do It: Revving eCommerce for Brands and Manufacturers with Jack Ampuja of Supply Chain Optimizers
Supply chain expert Jack Ampuja unpacks the crucial role of eCommerce logistics, the challenges of supply chain optimization, and why digital strategies are key for businesses.
20.06.2024
Transparency and Trust in B2B Transactions with Michael Vax of CommerceIsDigital
In this episode, Michael Vax, a legend in the B2B eCommerce world, lends his time and expertise to discuss the future of digital commerce and the intricacies of B2B transactions.
06.06.2024
Resilience in the Face of Market Changes with Robin Lieberman of MF Supply
In this episode, we sit down with Robin Lieberman, president of MF Supply, and discuss her journey of turning around a failing business and leveraging digital transformation to achieve exponential growth.
16.05.2024
Live(ish) From B2B Online: Getting Internal Buy-In for eCommerce Starring UFPI
In this episode, we discuss the challenges of driving digital commerce adoption within B2B organizations, featuring insights from United Forestry Products (UFP) at the B2B Online trade show in Chicago.
08.05.2024
From Ship to Shore to Store: Mastering Logistics with Giles Taylor
In this episode, we’re joined by Giles Taylor, Founder, Owner, and President of Trans-Solutions, Inc., an expert in online marketing, supply chain and logistics. He offers an in-depth insight into the complexities and solutions in logistics and supply chain management.
23.04.2024
Beyond Automation: Future-Proofing Your Workforce with Simon Rakosi
Join us as we chat with Simon Rakosi, CEO and Co-Founder of Butterfly.ai. Simon explains how great bosses keep employees happy and the game-changing magic of AI in the workplace and supply chain. Tune in for a fun, insightful look at the future of work!
17.04.2024
How B2B eCommerce Supports Buyers, Sellers, and Internal Operations with Andy Wagner of AAXIS
Go beyond the storefront with Andy Wagner and Sawyer Frank as they unveil the hidden depths of B2B eCommerce platforms, revealing how they empower teams, unlock data insights, and fuel business growth, transforming the way companies operate in the digital age.
06.03.2024
Unpacking B2B eCommerce Buzzwords and Trends with Mark Brohan of Digital Commerce 360
Unpacking B2B eCommerce Buzzwords and Trends with Mark Brohan of Digital Commerce 360 Full transcript Mark Brohan: There still is a lack of holistic thinking start to finish on the eCommerce journey as it applies to technology. So that’s where a lot of companies today are still struggling to figure out how to meet those buyer expectations […]
05.10.2023
Building Digital Solutions for 12 Different Brands in Manufacturing with Kevin Creese at Wastequip
Kevin Creese, Director of Ecommerce at Wastequip, the leading North American manufacturer of waste handling equipment, talks about his experiences building a digital sales channel and how to overcome resistance to digital transformation.
11.08.2023
The Power of B2B Digital Commerce with Steven Javor at Schneider Electric
We’re joined by Steven Javor from Schneider Electric to discuss the business opportunities that come from digital channels, the value of data for digital commerce, how to use it effectively, and much more.
10.08.2023
Digital Commerce in the Aviation Industry with Jeffrey Jerge at PartsBase Inc.
Tune in to hear about selling to airlines and how to navigate this industry as it makes a radical shift in terms of digitization.
02.12.2022
A Decade in B2B eCommerce: Lessons Learned and What’s Ahead
Tune in to hear the Oro founding team discussing the key milestones in the history of Oro, B2B eCommerce evolution, and what lies ahead for our industry.
24.10.2022
B2B Marketplaces: Is This Model For You and How to Achieve Success
Tune in to hear Rodrigo Garcia from PartsBase Inc. and Yoav Kutner from Oro Inc. discussing what makes B2B marketplaces a trending business model and the key considerations for launching your own B2B marketplace.
28.09.2022
Marketing Strategies in B2B Commerce: What Works & What Doesn’t in the 2020s
Kurt Hoffman and Joshua Williams discuss what makes B2B digital marketing effective and which trends will dominate the industry in the coming years.
01.07.2022
B2B eCommerce Adoption: Connecting with Your Internal and External Stakeholders
Jason Vagnozzi and Andy Wagner discuss the ingredients for successful eCommerce adoption on the example of the digitization project at Braskem, a global chemicals company.
26.05.2022
Security and Compliance in B2B eCommerce
In this podcast featuring Jeff Man, QSA and Security Specialist at Online Business Systems, and Joseph Kirkpatrick, Founder and CEO at cybersecurity auditor KirkpatrickPrice, talk about cybersecurity for B2B businesses.
14.04.2022
Data Syndication and Standardization in B2B: How Not To Waste Time Chasing Red Herrings
In this podcast featuring Joe Albrecht, CEO of Xngage, and Ali Hanyaloglu, Sr. Product Director of Akeneo, we discuss the importance of data standardization for successful B2B commerce business digitization.
13.04.2022
Distinguishing Signal from the Noise: B2B eCommerce Trends for 2022 that Matter
Our expert panel featuring Yoav Kutner, Oro Inc. CEO, guest speaker Joe Cicman, Forrester Senior Digital Commerce Analyst, and Motti Danino as a moderator dissect the biggest 2022 trends, buzzwords, and technologies in B2B eCommerce.
12.03.2019
The Fathers of Modern eCommerce
Here's your chance to get to know the founders who globally impacted the eCommerce industry with their passion for innovative products. Listen in on this special live episode featuring Roy Rubin and Yoav Kutner as they share their insights on the shift in B2B sales and trends for 2019.
01.02.2019
Change Management in B2B eCommerce
The very thing that has made traditional companies successful in the past, is the very thing that's holding them back now. Companies that are now making the push for digital transformation are realizing that the hardest step is internal adoption. How do you coach your team to be advocates for change? Find out in today's episode!
01.02.2019
Disrupting a B2B Commerce Market
In a traditional industry, people were skeptical when Sean began to push the idea of digital eCommerce. He dedicated his time and savings to building TruPar.com and in 6 years he's gained over 45,000 customers. Explore the company that disrupted its industry by jumping into the digital era in today's episode.
01.04.2019
The Secret to a Successful Digital Implementation
Are you looking to initiate a B2B eCommerce solution for your business but don’t know where to start? Listen to this exclusive interview with Werner Electric for their step-by-step strategy to digital transformation.
11.06.2019
Developing Successful B2B eCommerce Strategies with Brian Beck
Author and consultant Brian Beck, shares the common challenges of digital transformation, what B2B can learn from B2C, and how to incorporate Amazon as part of your eCommerce business strategy. Get ready to take notes in today’s information packed episode!
22.07.2019
B2B eCommerce Insights with IDC Analyst Jordan Jewell
Following our latest IDC whitepaper release, this episode features Jordan Jewell, the IDC Analyst behind the report. Listen to his tips for successful digital transformation, essential features for look for in an eCommerce platform, and the results of implementing an eCommerce platform.
07.05.2019
Creating a Digital Experience in B2B Payments
The buyer profile is changing as more customers are expecting an online experience. Michael revolutionized the B2B credit space by automating the payment process for a fully self-service model. Find out how his company is displacing traditional payment methods in B2B transactions on today's episode.
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